Aveda Rare Bloom Collection
Postet av Berit Torkildsen den 24. Feb 2015
I can't help to look for inspiration from Aveda, it was with them my career started twelve years ago, beachside in Florida.
Their Spring/Summer Collection, entitled Rare Bloom was inspired by the prairie, wildflowers, butterflies, everything nature has to offer.
“Sometimes it's not just about the latest trend – it's about taking a cue from the natural beauty around you," explains Aveda Global Creative Director Antoinette Beenders. “The prairie couldn't have been a more perfect place to shoot this collection, blooming with all kinds of interesting wildflowers and buzzing with bees, butterflies and dragonflies."
- See more at: http://livingaveda.com/prairie-tales/#sthash.wwLtKKJY.dpuf
Despite Antionette's claim not to 'follow trends,' one can't help but notice that their collection is full of them from 2015. I find it interesting that despite being miles apart, ie, Aveda (Minneapolis, USA) and Adam og Eva (Oslo), the parallels between this collection and ours are uncanny. In our current collection, we have The Pixie, a textured short crop, The New Mullet, The Baby Bob, and The Lob, to name a few. It is apparent that these looks are international and here to stay for the 'hair-year' of 2015.
Their Spring/Summer Collection, entitled Rare Bloom was inspired by the prairie, wildflowers, butterflies, everything nature has to offer.
“Sometimes it's not just about the latest trend – it's about taking a cue from the natural beauty around you," explains Aveda Global Creative Director Antoinette Beenders. “The prairie couldn't have been a more perfect place to shoot this collection, blooming with all kinds of interesting wildflowers and buzzing with bees, butterflies and dragonflies."
- See more at: http://livingaveda.com/prairie-tales/#sthash.wwLtKKJY.dpuf
Despite Antionette's claim not to 'follow trends,' one can't help but notice that their collection is full of them from 2015. I find it interesting that despite being miles apart, ie, Aveda (Minneapolis, USA) and Adam og Eva (Oslo), the parallels between this collection and ours are uncanny. In our current collection, we have The Pixie, a textured short crop, The New Mullet, The Baby Bob, and The Lob, to name a few. It is apparent that these looks are international and here to stay for the 'hair-year' of 2015.
Berit
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